Digital Marketing
Digital marketing is the practice of promoting products and services using online platforms like social media, search engines, websites, email, and mobile apps.
Price : ₦75k
Course Overview
Digital marketing is the practice of promoting products and services using online platforms like social media, search engines, websites, email, and mobile apps. It allows businesses to reach their audience where they already spend most of their time on the internet. Unlike traditional marketing, digital marketing offers faster communication, wider reach, and the ability to track results in real time.
Digital marketing opens the door to tools such as content creation, social media management, paid ads, SEO, and analytics. These tools help brands attract the right audience, build trust, and convert visitors into customers. With the right strategy and consistency, anyone can learn digital marketing and use it to grow a business or build a professional career.
Course Outline
1. Introduction to Digital Marketing
Evolution of Marketing: From Traditional to Digital
Key Concepts and Components of the Digital Ecosystem
2. WordPress and SEO
Building and Managing Websites with WordPress
SEO Basics: Ranking Your Website on Google
3. Social Media Marketing
Creating Effective Social Media Strategies
Content Planning and Audience Engagement
4. Facebook and Instagram Ads
Setting Up High-Converting Ad Campaigns
Targeting, Budgeting, and Ad Optimization
5. Google My Business & Google Ads
Optimizing Your Google Business Profile
Running Search and Display Ads Effectively
6. Email Marketing
Building and Segmenting Email Lists
Crafting Emails that Convert
7. Affliate & Influencer Marketing
Earning Through Affiliate Partnerships
Collaborating with Influencers for Growth
8. Content Marketing
Creating Valuable and Engaging Content
Content Strategy and Distribution Channels
9. Basics of Canva
Designing Social Media Graphics
Branding with Canva Templates
10. Whatsapp Marketing and Automation
Setting Up Broadcasts and Business Tools
Using Automation for Customer Response
11. Career Guidance and Job Opportunities
Career Paths in Digital Marketing
How to Build a Portfolio and Get Jobs
10. FINAL PROJECT
Developing a Complete Marketing Strategy
Presenting and Executing Your Digital Campaign
Course Objectives
This course is designed to provide learners with a clear understanding of how digital marketing works in today’s business landscape. Participants will explore the evolution of marketing, key digital channels, and the role of consumer behavior in shaping online strategies. By the end of this module, learners will understand the core concepts that power modern marketing, from search engines and social media to content creation and analytics.
In addition, the course aims to equip learners with the foundational skills needed to navigate the digital ecosystem confidently. Students will learn how various tools and platforms work together to help businesses attract, engage, and convert online audiences. This introduction sets the stage for deeper learning across advanced digital marketing topics covered later in the program.
Target Students / Requirements
Target Students
Beginners who want to start a career in digital marketing.
Small business owners or entrepreneurs looking to promote their business online.
Students or professionals aiming to enhance their digital skills for career growth.
Anyone interested in understanding the fundamentals of online marketing and brand promotion.
Requirements
Basic computer and internet skills.
Willingness to learn and explore digital tools.
No prior marketing experience required.
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